Expanding our horizons with support from digital specialist

Expanding our horizons with support from digital specialist

Expanding our horizons with support from digital specialist

We have collaborated with one of the North East’s fast-rising tech companies to create an innovative visual tool, which is a world first for the expanded metal sector.

Work carried out by Middlesbrough-based Animmersion – a leading supplier in digital visualisation tools – has enabled us to accurately portray our expanded metal mesh patterns in 2D and 3D renders.

The new, highly detailed mesh pattern renders will help specifiers and buyers – across sectors including architecture, construction, security, filtration and engineering, manufacturing and utilities – to choose the best mesh products for their requirements.

In addition, the collaboration has enabled us to overcome the limitations of existing methods of accurately visualising expanded metal mesh products.

Drawing on our in-house knowledge and using its algorithms, Animmersion applied the technology it employs to create virtual and augmented reality to develop a configuration solution. This can create any of our meshes virtually.

Animmersion’s team of experienced designers, artists and software engineers delivers a range of digital services, including animation, interactive displays, virtual reality and augmented reality solutions, holograms & MR and UI & UX design.

Commenting on the partnership, Dominic Lusardi, managing director at Animmersion, said: “Working with a forward-thinking company like The Expanded Metal Company is a pleasure as its team sees the commercial opportunities to use technologies such as real time graphics to enhance their business offering and allow customers to see their entire range.


“They knew the limitation of the existing methods of visualisation and we extremely easy and helpful to work alongside to achieve an impactful representation of their products. Working on an image configurator of this sort is the perfect project for us here at Animmersion and we’re delighted to see the results.


“At Animmersion we like to help our clients unlock the potential of their digital assets. The Expanded Metal Company recognised this and embraced the suggestions on future uses of the assets we produced. We’re delighted to have worked with a company so close to us to achieve something truly ground-breaking.”

Philip Astley, managing director at The Expanded Metal Company said: “The team at Animmersion have been instrumental in helping us to both enhance the service we offer to our customers and strengthen our ability to market our products across the globe.

“It has been exciting to work alongside a fellow Teesside company which is blazing a trail in its sector and to see the results of a partnership between two North East innovators, where manufacturing heritage and decades of industrial experience have been combined with leading-edge digital expertise.”

For more information on Animmersion, visit http://www.animmersion.co.uk/